SEO On and Off the Page

How Retailers, Franchise, Hospitality, Travel and Tourism Companies Can Benefit from SEO for Organic Search Engine Rankings

Whether your business is big or small, local or national, privately owned or part of a franchise or licensed brand or chain, search engines are a vital to reaching new customers.

Google Search is Where Travelers and Shoppers Prefer to Begin

Google Search Exceeds OTA’s as #1 Resource Used to Plan Travel

• 65% of Business Start Travel Planning with Google Search
• 64% Leisure Travelers Start Travel Planning with Google Search

Google Search is the #1 Shopping Comparison Website in the United States

What does this mean to you? Shoppers are depending on Google to help them find the products and services they want over any other comparison shopping site on the internet. The best way to reach these customers is to search engine optimize your website.

The best way to leverage Search is to search engine optimize your website.

The 2nd best way to leverage Search is to continually publish search engine optimized content through blog, news, press releases, articles and other Web 2.0 and social media content.

Google Favors Fresh, Updated Content

Google’s algorithm is actively seeking current content via “real time search” and indexing it in “real time”. So, if you search engine optimize your website content, SEO your press releases, blog, news, and articles, your content can  be visible to your audiences in moments.

Google Search isn’t just for PC Users…Mobile Shoppers and Travelers Depend on Search More Than Ever

The most qualified consumers are those already mobile. Consumers are using their mobile devices to find hotels, stores, restaurants, spas, golf courses, services, etc. when they arrive at their destination…home and away.

Mobile Travelers Book More Quickly Than PC Users

Mobile devices have proven to be invaluable tools for travelers. In fact 82% of mobile travelers will book within one day of their arrival, compared to 45% who do their planning on PCs.

Social Media Profiles Are A Vital Part of Any SEO Strategy