Social Media and SEO for Franchisors & Franchisees

Social Media and Search are Vital to Your Franchise Business

Whether you are a new Franchise, or an established Franchise, there is no time to rest on your laurels when it comes to leveraging search engine and social media visibility to promote your business.

Make Franchise Brand Visible Where Customers Shop

Studies show that 92% of customers use the internet to research products and services before they purchase. The same study shows that most consumers will reference two or more channels (search, social media, mobile device, email, catalogs, etc.) before making a decision 1, making it more important than ever that your Franchise be visible in every possible medium.

Managing Your Franchise Brand

Franchise Businesses often establish brand and logo usage to new Franchisees when they come on board. However, the latest evolutions in Google Search, Social Media, and the close relationship between the two, can leave even the most established Franchise companies scrambling to respond to social media and SEO questions from their Franchisees.

Supporting Franchisees, Protecting Royalties

Chances are, you may not even have an established, documented Social Media Strategy and Policy. You may not even be actively engaged in SEO (Search Engine Optimization) at the Franchise level. This will likely diminish Franchise sales, media coverage, and overall growth. Most importantly, failure to be visible in Search and Social Media will reduce brand recognition in local markets across the U.S., reducing Franchisee revenues, and royalties.

Even if your Franchisor website and social media campaign is doing well in Social Media and you dominate the Search Engines for Franchise sales in your category, it is highly likely that your Franchisees fall short of understanding how to leverage these the most vital and effective methods of putting your brand in front of local audiences.