Archive for the ‘Local Search’ Category

The #1 Website accessed from mobile devices such as iPhone, Android, Blackberry, etc. is Google.com.

Google reports that one third of searches from mobile devices are driven by local intent.

Google’s Director of Mobile Adverising, Diana Pouliot, revealed in March 2010 that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

Local Search trends on Mobile Devices are ideal for Local Businesses, especially Retail Stores, Franchises, Service Businesses, Restaurants and Hospitality companies.

Google is hard at work optimizing advertising platforms to leverage the increasing pertinence of “local-intent” in a substantial chunk of all mobile searches.  Yahoo is also chasing Local Search Advertising.

But you don’t have to pay to play in this emerging marketplace. All you need to do is appear at the top of the search engine results. Learn more about SEO.

Mobile Trends Present Opportunity to Local Franchise, Service and Retail Businesses

Emerging mobile usage indicates that customers are actively seeking the products or services your franchise or retail business provides, using mobile devices.
So, what do you need to do to take advantage of this growing trend?

3 Ways to Leverage the Growing Local Mobile Market for Your Franchise or Retail Business

1. Create a mobile-friendly website.
2. Have a unique mobile application created for use on mobile devices.
3. Follow best practices for website development to insure your regular website is mobile-browser friendly.
4. Implement Coupons – They work well on mobile devices!